LITTLE GUY ONE GUY. NO LIMITS.VOL. 01 / BREAK THE FRAME

BIG WORLD. LITTLE REBELLION.

LITTLEGUY.

No throne. No permission.
Just a guy who shows up anyway.

ONE GUY.
ONE SHOT. / 7 SEC
Little Guy draws his bow through an explosive green burst of manga speed lines, wearing his olive hat with a red feather.
SMALL GUY.BIG ENERGY.
LG / OPENING SHOT
CALITTLE GUY
CONTRACT ADDRESS
TICKER $GUY / CHAIN Robinhood Chain / EXPLORER 0xA36FbBE342E511825F59769E94a64E96D6f87773

THE ORIGINREAL WORDS. COMMUNITY LORE.NO SMALL STORY.

ROBINHOOD'S ORIGIN. OUR INSPIRATION.

BUILT FOR
THE LITTLE
GUY.

Before he had a hat and a bow,
he was the whole point.

Robinhood began with an idea: open finance to ordinary people, including those the system had left behind. The little guy, not just the big players.

ROBINHOOD'S FOUNDING IDEA READ THE SOURCE

That's the spark behind our lore. We gave the everyday underdog a face, a green hat, and a world of giants to take on. Not the biggest guy in the room. The one who shows up anyway.

01 / THE PLUS ONECOMMUNITY EDIT
02 / ON THE BOARD
03 / A LITTLE COMPANY

Community photo edits. Little Guy was added to these images; they are not original photographs of him with Vlad.

VLAD TENEV / ROBINHOOD CO-FOUNDER

IN HIS OWN WORDS.

THE INTERVIEW CUTS
PRESS PLAY. HEAR THE CONTEXT.
01 / EARN YOUR LEISURE09 SEC

They're trying to build something new for the little guy.

Vlad recounts his wife's explanation of the Robinhood idea.

READ CLIP TRANSCRIPT: Earn Your Leisure

Transcribed from this saved clip, not the quote above. The clip begins and ends mid-thought. Brackets describe pauses or cut-offs.

…say, “No, no, no,” you know, they're kind of the Robin Hood of finance. You're trying to build something new for, for the little guy. And so then, [hesitates]…

EYL #154 / INTERVIEW & TRANSCRIPT
02 / PORTNOY × VLAD11 SEC

We support the little guy, we're all about that.

2021 GameStop debate with Dave Portnoy.

READ CLIP TRANSCRIPT: Portnoy and Vlad

Transcribed from this saved clip, not the quote above. The clip begins and ends mid-sentence.

…to do it. And I agree, that's a great story. And, you know, we support the little guy. We're all about that. So hopefully you can understand that we wouldn't— [clip cuts off]

INTERVIEW CONTEXT
03 / FORTUNE17 SEC

VLAD,
IN CONVERSATION.

One more interview cut from the community's archive.

READ CLIP TRANSCRIPT: Fortune

Transcribed from this saved clip. The clip begins mid-thought and cuts off the last word.

…getting a little crazy. This was sort of portrayed as a ploy by the government and these companies to, you know, shut down trading and prevent the little guy from making money. And you got some really violent back— [word cut off]

FORTUNE / SAVED EXCERPT

In these interviews, “the little guy” means everyday investors, not this token. Little Guy is an independent community project, not affiliated with or endorsed by Robinhood or Vlad Tenev.

THE IDEA BECAME A CHARACTER.

A hat. A bow.
A little guy who won't stay little.

STEP INTO HIS WORLD
CHAPTER 01THE WORLD ISN'T BUILT FOR YOU.MAKE ROOM.

IMPOSSIBLE ODDS. FAMILIAR FACE.

BIG
PROBLEMS.
SO WHAT?

Some things look bigger when you stand alone. He showed up anyway.

YOU'RE NOT THE ONLY LITTLE GUY.
Little Guy faces a gigantic shadowy bull on a ruined city street.THE SIZE OF THE PROBLEM
ISN'T THE SIZE OF THE GUY.
LG—001 / THE GIANT

Little Guy breaks the frame

LITTLE GUY / BREAK THE FRAME